Website is composed of related WebPages based on content and purpose of the site. Website can be personal, commercial, government and non-profit organization. It is designed and created by web developers and programmers, its purpose is to deliver good communication and inform target website audience.
Nowadays, in business field, web sites are been used to inform target customers about what the company offers like goods and services, updates are also posted and other information that concerns to the customers and other web sites visitors.
According to the Web Analytics Association, “Objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives.”
WEB 2.0
Web 2.0 is known to be the second generation of web development and web design, as what I learned from my WEBDESIGN course at De La Salle – Canlubang, creating a website needs to determine the purpose of creating the site and the owner and web developer should cooperate to each other. Web 2.0 is the introduction which leads to the development and evolution of web-based communities, hosted services and web applications.
Web analytics is where the collection, analysis and reporting of internet data are being measure and evaluate for purposes of understanding and optimizing web usage.
According to the book of Web Analytics by Kaushik, “Web Analytics Should Be Click Density Analysis, Visitor Primary Purpose, Task Completion Rates, Segmented Visitor Trends and Multichannel Impact Analysis.”
Web sites has category which includes Social-networking sites, video-sharing sites, wikis blogs, mashups and folksonomies. Nowadays Social-networking sites has been popular at any range of age in different countries. Last May 08, 2008, its been reported by New York-based media agency Universal McCann, that the study shows that 15% Internet penetration and estimates 37 million are active users (aged between 16 to 54), or those who go online daily or every other day in the Philippines.
One way to gather internet user’s feedback or insight towards the site is the Website Survey, which is very effective to measure the customer’s satisfaction rate and help web sites to get better in a competitive industry in business’ perspectives.
Like in MySpace website and other social networking site, the sites have web site survey to fill up when the customer decided to unsubscribe from their account. All the questions in the survey have choices like “Do you have other account? Choices are Friendster, Facebook, Hi5, others.” This question is one of the bases reasons why the customer decided to unsubscribe to MySpace account and this result will also show the MySpace main competitors by the number of frequency per choices and other conclusion can also be determine.
By gathering data from those survey questionnaires, the company will be able to analyze the gathered data and make use of that information to development and solve the issues that the company is facing. Customer’s feedback can only judge the company’s/website’s performance based on their experiences.
GOOGLE ANALYTICS
Google Analytics (GA) is one of the popular offered by Google; it shows the statistics about the website visitors. Knowing the percentage (even number of viewers) per WebPages, how long it takes them to stay or leave at the site and if the viewers think that the site he/she visited is useless. Information that is not effective or useless to the viewers can easily be analyzed based on the percentage of viewers that Google Analytics shows. Using Google Analytics, it will easily determine if the website you have if effective in online communication and measures what performance rate you have to your viewers.
Every Google Analytics users are allowed to add up to 50 site profiles in their account. Each profile usually corresponds to one website. This is limited to the sites that have traffic of less than 5 million Webpage views per month (approximately 2 page views per second), except if the site is liked to an AdWords campaign.
It is effective and freeware is the Google Analytics. Like what our Datamin class under Mr. Duremdes at De La Salle – Canlubang, we sign-up at Google Analytics account and monitor our own blogspot account to know who visited, the signs and dates are also indicated.
Many Companies offers differrent tools based on what industry, capabilities and purpose the tools will be apply. It’s been stated that “Most people are introduced to web analytics via reports coming out of a web log parser, Google Analytics, or maybe one of the high-end tools.” by Kaushik.
It is hard to analyze gathered reports or data especially if there are a lot but trying to make use of them will definitely help any organizations to improve their performance.
Having the web analytics reports will determine the efficiency to the page viewers and in the long-run this will solve or answer the customer’s needs whatever the concerns are.
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